Salesforce launches startup programme in India

Pune: Customer relationship management firm Salesforce said that it has launched the Salesforce Startup Programme in India in order to work with startups and help them scale their ventures. This programme, debuting in India, will provide startups access to Salesforce technology, experts, ecosystems, as well as business mentorship to create real impact.

“Startups are a critical pillar to the success of our growth in India. With the Salesforce Startup Program we wish to innovate locally to resolve local problems while at the same time promoting these solutions globally. I am confident we will be able to deliver innovation at scale enabling growth for both the ecosystem and Salesforce,” said Arundhati Bhattacharya, CEO and Chairperson, Salesforce India.

According to IDC, the Salesforce Economy in India will create 1.3 million jobs and $66.4 billion in new business revenues by 2026. Salesforce is driving immense growth for its partner ecosystem in India, which will make $6.55 for every $1 Salesforce makes locally by 2026. The Salesforce Startup programme will provide a unified platform to help foster and accelerate an environment for innovation, growth and collaboration for startups across various functions and aspects of the Salesforce ecosyste ..This would include potential investments by the investing arm, Salesforce Ventures.